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NAD Supports Lipid Nutrition Claims, Denies Others

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By: Sean Moloughney

Editor, Nutraceuticals World

The National Advertising Division of the Council of Better Business Bureaus believes that Lipid Nutrition B.V. North America, Channahon, IL, has provided sufficient support for certain advertising claims made for the company’s PinnoThin dietary supplement, however, it also recommended that other claims be modified or discontinued. PinnoThin is refined pine nut oil derived mainly from Korean pine nuts. NAD determined that the company did not have a reasonable basis for its claim that it has “clinically proven” that PinnoThin promotes the feeling of satiety, suppresses the desire to eat, or provides control over one’s appetite. However, NAD did determine that the advertiser could support a more limited claim that PinnoThin “may help to” promote a feeling of fullness, reduce prospective food intake, suppress the desire to eat, provide control over one’s appetite or increase the release of GLP-1. NAD also found that the company did not provide a reasonable basis for its claims that the product is a “breakthrough appetite suppressant.”

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